BACKGROUND
Complete Dental Care is a state of the art dental practice located on busy St Kilda Road in Melbourne. CDC's branding, collateral and signage was in need of a total rebrand in order to reflect the modern dental techniques on offer.
PROJECT
We created a new brandmark, corporate Identity, brochure, folders, carry bag and new clinic signage.
CHALLENGES
The clinic is set well back from the footpath, so we knew the signage would need to be bold and engaging in order to attract the attention of local workers and nearby residents. These locals were earlier identified as the primary target market for CDC.
RESULT
The new brand mark and it's application to all collateral is well loved by CDC and their patients. On the day the signage went up, seven new people came into the clinic to make appointments. Some mentioned they hadn't noticed the clinic before.
