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 PROJECT

New Brandmark, Signage, Labelling, Carry Bags, Catalogues and Advertising for the Blue Illusion brand. Designers and retailers of women’s fashion, accessories and french inspired homewares.

CHALLENGE

The Blue Illusion brand was well overdue for a makeover. The logo had a dated 80’s feel. The original design in no way reflected the Blue Illusion brand name. Their catalogue's, advertising, signage and carry bags had little visual impact or style.

RESULTS

The new Brandmark we created for Blue Illusion reflects their move to a more contemporary and upmarket brand positioning.

A beautifully designed carry bag is like a walking billboard. The carry bags we created for Blue Illusion were a hit with their customers and helped launch their new brand image. To keep things exciting carry bags are updated each season with a fabric print from the new range. Blue Illusion loved their brand makeover and they still say, “thanks, you really nailed it!” Over the next few years Blue Illusion grew from 8 to 80+ stores. They’re still growing!

A seasonal catalogue won an Australian Catalogue Award.