background
Poetical is a start-up business, specifically designing small inner city gardens for clients in and around Melbourne.
project
Brandname, Brand mark and Website.
challenges
To develop a distinctive, memorable and engaging brandname, brandmark and website, with a limited budget. A simple 2 colour look and feel was decided, with all photography shot on an iPhone 10, (which has the resolution and file size for web.) we then did a little photoshop work, to bring out detail. Typography is kept simple and bold.
